London Town Takeover
We have recently worked on an impactful new Out of Home advertising campaign for
America’s No.2 Vodka, New Amsterdam, targeting 3 key cities across the UK – Birmingham, Manchester and London.
The main focus of the campaign centered on London where, in addition to billboard advertising, we wrapped London cabs and buses, and took over all of the advertising spaces in Old Street Underground Station for 2 weeks including the ticket barriers and escalators.
Working with the client’s Media Agency, we produced all of the campaign creative from initial concepts through to final artwork, including planning the customer journey through Old Street station to deliver strong brand engagement.