We are excited to announce the launch of a fresh new website design for one of the UK’s favourite wine brands, Gallo Family Vineyards, to support its packaging rebrand and consumer activities in the UK market.
Showcasing the full range of wines, ideal food pairings and cocktail concoctions, the site focuses on ‘everyday wine moments’, whether relaxing with friends, unwinding at home or celebrating a family event, in order to inspire consumers and position Gallo Family Vineyards as the wine for almost every occasion.
To keep the brand top of mind and help consumers identify their favourite in-store, each of the individual wine pages is colour-coded to tie-in with the new packaging design and features a large bottle shot. Additional cross-selling opportunities have been included throughout the website with ‘Also try these wines’ prompts to encourage trial of other varietals in the portfolio.
We managed the whole website design and development from planning the initial site structure through to UX and UI design and build.
A Drupal-driven content management system enables the in-house brand team to manage new updates such as product launches, cocktails and recipe creations, and is the ideal choice for the planned multi-language roll-out.
This family-run, global brand, now has a lovely new online home!