Cooking up a storm

Author: Will Williams

We have worked with Fiddes Payne to create an engaging on-pack consumer promotion for the Jamie Oliver Group. The promotion featured over 1,000 prizes, including a unique opportunity to cook with Jamie himself.

Fiddes Payne hired Davison Williams to create and manage the entire brand promotion. Our objectives – to create greater customer engagement, increase awareness of the products and ultimately driving sales. In addition to promoting the Jamie Oliver ready-to-eat Grains & Pulses range, the promotion collateral also highlights the launch of Jamie’s new book, “5 Ingredients” and the “Quick and Easy” TV programme.

We have been responsible for the entire customer journey, from initial ‘prompt to purchase’ creative, through to the design and development of the competition microsite. The campaign incorporates a number of Davison Williams’ key strengths including; brand promotion, point of sale, advertising, and digital. In creating the campaign microsite, we have worked on data capture and analysis, bringing an additional valuable tool to the client, and operating as a “one-stop shop” for all things design and digital-led.

Caroline Hughes, Head of Marketing at Fiddes Payne said: “Working with Davison Williams has been fantastic. They have fully understood the campaign objectives and remained aligned to these throughout the process. DW demonstrated strong creative thinking, communication and campaign execution to drive promotional effectiveness.”