#Notalone

Author: Will Williams

The Benevolent is a specialist charity that provides help and support to current and former employees of the drinks industry and their families.

We were challenged to promote the launch of their new 100% confidential helpline by developing a visually engaging campaign that would resonate with those struggling with mental health related issues. It’s well documented that many people have a natural tendency to hide their true feelings and our ‘smiling emoji’ campaign seeks to address this.

Alessandra Brugola, the Benevolent’s Marketing Manager said: ‘#NotAlone is the second major project conceived by Davison Williams. Once again the team were fantastic and turned a challenging brief into an incredibly successful campaign that has been extremely well received by the trade – we are really proud – it is such a pleasure to work with DW!’