Brand identity & packaging for CBD newcomer
Author: Lara Doherty
Clarity. Authority. Transparency. Our approach when creating Humphrey’s brand identity and packaging, the start-up brand to watch in the CBD space.
Understanding of CBD and its benefits is confused and limited in the UK. Yet CBD is experiencing huge growth and Daniel Humphrey is a voice of authority in the field.
So, we embodied the Founder’s credentials in the brand’s identity. Made clear the origin of the product and gave prominence to the product messaging on the packaging. We adopted a colour palette that gives cues to each flavour within the range. All core to encouraging trial, which is essential for any start-up brand.
Humphrey’s is going from strength to strength – featuring on BBC South Today and in Lifestyle Health Hub – we’ve loved helping the brand along its journey.