Abol is an exciting new brand with an innovative and convenient new product for coffee lovers – filtered coffee in a bag made from the finest Ethiopian beans.
We were briefed to develop a logo identity and packaging design to help launch Abol in the UK.
Drawing on the brand’s provenance, we created a unique logo design that represents the 3 cups of coffee served during a traditional Ethiopian Coffee Ceremony, using tints to symbolise the different strengths of each cup from the strongest, known as Abol, to the weakest.
Our packaging design solution is clean and simple to reflect the premium nature of the product and uses an earthy colour palette to represent the coffee’s African origins. Complementary colours have been chosen to differentiate between the flavours on the pack/sachets, and help consumers remember their favourites when re-ordering.
We’ve loved helping to bring this new brand to life and can’t wait to see what the future brings for Abol. Watch this space!
"I find the team at Davison Williams to be thoroughly professional and talented. I’ve been amazed by their in-depth research on my product which enabled them to come up with an incredible array of designs for my logo and packaging; in the end I was left with a difficult choice to make as every design had its unique encapsulation of my product!"
KS, Founder of Abol Coffee Co.