We’ve been helping Barefoot Wine get a foothold in the UK since it launched here in 2008. As Barefoot is all about having fun and not taking wine too seriously, it’s fair to say we’ve had some weird and whacky briefs along the way.
We’ve created a wide range of fun and quirky brand collateral including POS kits, banner stands, trade advertising and event graphics, as well as heaps of branded merchandise ranging from cowboy hats to feather boas and beach balls! We’ve also developed material for brand activities such as the annual Barefoot Beach Clean which has been running ever since Barefoot first arrived on British shores - there’s certainly never a dull moment and it’s just one of the reasons why we love working with them so much!
"DW have been a crucial partner in contributing to the success of the Barefoot brand. They have demonstrated clear understanding of our global brand guidelines and delivered best in class creative execution in line with these guidelines, whilst tailoring and adapting the creative to the needs of our local market. What’s more, they do it with an enthusiastic approach and are flexible to our needs and timelines."
BP, Brand Manager (EMEA), Barefoot Wine