Capturing the spirit of an iconic Italian brand


Art has played an important role in expressing the energy and passion of this quintessentially Italian brand for over 250 years. We were asked to create a sophisticated and glamorous on-pack promotion to capture this spirit and get people buying – again and again.

Set of 3 illustrated glasses for Cinzano on-pack promotion
Campaign concept sketches created by brand promotion agency Davison Williams

The story

The main objective was to drive repeat purchase, so working with leading NY fashion illustrator, Eduard Erlikh, we created a series of striking limited edition glasses.

Eduard brought to life our ‘Colour the Moment’ campaign concept - capturing the essence of the brand with his vibrant, contemporary illustrations.

To support the on-pack promotion, we also created a suite of in-store marketing material, which included a DVD loaded with interactive guidelines and artwork.

Set of 3 in-store campaign posters by in store marketing agency Davison Williams
Outdoor advertising campaign for Cinzano
Illustrations for drinks brand promotion by brand design agency Davison Williams

The results

The promotion was such a resounding success we were asked to repeat the activity the following year.

Interactive DVD containing in-store marketing material
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Davison Wiliams

2 Bleeding Heart Yard
London EC1N 8SJ
tel: 020 7490 3737

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