Digital UK

Switching people on to the ‘analogue switch off’


The big switchover from analogue to digital was coming – and Britain needed to know about it. So, following a three-way pitch, we were tasked with creating a suite of engaging and educating marketing materials for Digital UK.

Brand literature for Digital UK by branding agency Davison Williams

The story

All the communications we designed and produced had to be instantly recognisable and consistent with Digital UK’s other materials. So everything – from ceiling hangers, retail banners and product stickers, to information leaflets, posters and DM – featured its campaign mascot, Digit Al, set against a shocking pink background. People couldn’t help but notice them!

We also used the World Cup to increase retail sales of new digital-ready equipment, with the energetic tagline – ‘Get set, go digital’.

In-store posters for digital switchover created by London graphic design company
Digital UK Digit-Al character
In-store point of sale by brand design agency Davison Williams
Digital UK branding and print design for in-store marketing
Bright pink in-store ceiling hangers by brand promotion agency Davison Williams

The results

The campaign reached millions of people across the UK and resulted in a seamless switchover.

Brand communications for Digital UK
Davison Williams - Brand Design for Cinzano
Digital / POS / Print / Retail Promotions
Davison Williams - Packaging design and Promotion for Tommee Tippee
Tommee Tippee
Packaging / POS / Retail Promotions
Davison Williams - Direct Mail and Point Of Sale for Digital UK
Digital UK
Direct Mail / Point of Sale / Print
Davison Williams - Advertising and Brand Design for New Amsterdam Vodka
New Amsterdam Vodka
Advertising / Merchandising / Photography / Print / POS / Trade Promotions
Davison Williams - Advertising and Branding for E&J Brandy
E&J Brandy
Advertising / Digital / Guidelines / Photography / Retail & Trade Promotions
Davison Williams - Brand Design for Barefoot Wine
Barefoot Wine
Advertising / Merchandising / Point of Sale / Print
Davison Williams - Packaging Design for Ditto Music
Ditto Music
Digital / Packaging / Print
Davison Williams - Media Website Design and build for Aisha
For Aisha
Digital / Print / Packaging / Photography
Davison Williams - Brand Design for Lindt Chocolatiers
Lindt & Sprüngli
Advertising / Packaging / Point of Sale / Print / Retail Promotions

Davison Wiliams

2 Bleeding Heart Yard
London EC1N 8SJ
tel: 020 7490 3737

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