We’ve been working with E&J Gallo, the world’s largest independent winery, for over a decade. So we were delighted to help launch another one of their brands to the UK – their award-winning E&J Brandy.
In order to appeal to a younger, street-wise, urban audience, we gave E&J a fresh, contemporary look & feel that presented Brandy as a cool option rather than a drink for men over a certain age!
Following the brand overhaul, we set about raising brand awareness among the independents by running an engaging and interactive ‘Spin the Wheel’ nation-wide campaign which proved so popular it ran for much longer than originally planned.
After winning the hearts of the retailers, we focused on grabbing the attention of consumers with an innovative on-pack promotion to win premium SONY headphones, managing the entire promotion from concepts through to entry mechanics and prize fulfilment.