EJ Brandy

Introducing America's favourite brandy to the UK

THE CHALLENGE

We’ve been working with E&J Gallo, the world’s largest independent winery, for over a decade. So we were delighted to help launch another one of their brands to the UK – their award-winning E&J Brandy.

Website development for E&J Brandy by digital agency Davison Williams
Consumer on-pack promotion by London brand communications agency

The story

In order to appeal to a younger, street-wise, urban audience, we gave E&J a fresh, contemporary look & feel that presented Brandy as a cool option rather than a drink for men over a certain age!

Following the brand overhaul, we set about raising brand awareness among the independents by running an engaging and interactive ‘Spin the Wheel’ nation-wide campaign which proved so popular it ran for much longer than originally planned.

After winning the hearts of the retailers, we focused on grabbing the attention of consumers with an innovative on-pack promotion to win premium SONY headphones, managing the entire promotion from concepts through to entry mechanics and prize fulfilment.

Bottle of E&J Brandy photographed in front of city nightscape
Press Advertising shown in a newspaper by brand design agency Davison Williams
Trade Advertising displayed in a magazine
Brand Guidelines created by Davison Williams creative agency
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CONTACT US

Want to see what we can do for your brand?

Davison Williams
2 Bleeding Heart Yard
London
EC1N 8SJ

020 7490 3737

cuppa@davisonwilliams.com