18 December 2019 /

Thoughts

When does Christmas packaging work? Here are 3 examples of our Festive fav’s


Why do brands choose to introduce Christmas packaging when its life span is so short? Is it really cost-effective? We share 3 examples of our Festive fav's that help drive incremental sales for the brand.

10 December 2019 /

Thoughts

Win #12pagesofChristmas


12 cheeky elves are hiding amongst the pages of our website. Find the elves to be in with a chance to win a 12 page fully designed Brand Guide, ideal for Buyer pitches.

05 December 2019 /

Thoughts

We are supporting The Toy Project this Christmas


The Toy Project is giving toys to hundreds of children this Christmas. Children in care, those who have witnessed domestic violence and children in hospital. We couldn't think of a better local charity to support this Christmas and through 2020.

26 November 2019 /

Projects

Why your ethical purpose means nothing to Shoppers


88% of shoppers want brands to help them make ethical changes to their behaviour. So why don't brands use their front of pack more to communicate their purpose? Here are 3 brands that do just that.

05 November 2019 /

Thoughts

We’re 20 years young! We’re evolving for the next 20!


Back in 1999, I opened the doors to my agency, Davison Williams. I was driven, ambitious and just a tiny bit scared, but honestly what I didn’t envisage was that my doors would still be open 20 years later.

15 October 2019 /

Thoughts

My Design Placement by Frankie Hall


Frankie joined us over the Summer on a 20 day design placement. 20 days to celebrate 20 years of Davison Williams. Here's how she found her experience.

30 September 2019 /

Thoughts

How to pitch your product to retailers. Learnings from the Speciality & Fine Food Fair


Earlier this month I attended Pitch Live at the Speciality & Fine Food Fair. The Pitch Panel, as you would expect, was strong including Selfridges UK and Sainsbury’s Future Brands. Along with their fellow Food Mentor judges, the Panel gave some top advice to the rising star food and drink brands pitching their products to them.