After taking the U.S. by storm and becoming the fastest selling spirit brand in history - reaching 1 million cases in its first year*, New Amsterdam Vodka set its sights on the UK.
We were briefed to give this exciting new brand a consistent look and feel across every touch point, and tailor the messaging to appeal to every audience - trade and consumer.*Nielsen MAT 28/02/2015
We transformed the existing U.S. creative into a visually engaging integrated campaign that spanned multiple channels. This included developing attention grabbing trade campaigns, impactful outdoor advertising across four of the UK’s biggest cities, as well as coming up with new and exciting ways to bring the brand to life in the on-trade.
Our experienced team of creatives, photographers, account handlers and print management specialists worked collectively to ensure everything ran smoothly from start to finish, and that budgets were spent wisely!
"DW have long been a partner agency for E&J Gallo. Over the years we’ve valued their contribution in helping our brands grow. Their professional and enthusiastic approach is massively appreciated – we can always trust DW to produce quality work, on time and on budget."
JT, Marketing Manager EMEA at E&J Gallo Winery