New Amsterdam Vodka

The new name on the block

THE CHALLENGE

After taking the U.S. by storm and becoming the fastest selling spirit brand in history - reaching 1 million cases in its first year*, New Amsterdam Vodka set its sights on the UK.

We were briefed to give this exciting new brand a consistent look and feel across every touch point, and tailor the messaging to appeal to every audience - trade and consumer.

*Nielsen MAT 28/02/2015
Product photography of New Amsterdam Vodka bottles
New Amsterdam Vodka campaign creative by brand communications agency Davison Williams

The story

We transformed the existing U.S. creative into a visually engaging integrated campaign that spanned multiple channels. This included developing attention grabbing trade campaigns, impactful outdoor advertising across four of the UK’s biggest cities, as well as coming up with new and exciting ways to bring the brand to life in the on-trade.

Our experienced team of creatives, photographers, account handlers and print management specialists worked collectively to ensure everything ran smoothly from start to finish, and that budgets were spent wisely!

Email marketing campaign shown on iPad by London based digital agency
Advertising on London buses by brand design agency Davison Williams
New Amsterdam Vodka national outdoor advertising campaign by creative agency Davison Williams

The results

Not only is New Amsterdam Vodka now stocked in all five of the biggest supermarkets, it’s also the fastest growing vodka in the UK*.

*Nielsen MAT 23.04.16 Total Coverage Volume Trend Top 10 70cl items.
Trade advertising and on-pack promotion by London based brand promotion agency
I love New Amsterdam Branded T-shirt
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CONTACT US

Davison Williams, 2 Bleeding Heart Yard, London EC1N 8SJ
tel: 020 7490 3737 email: cuppa@davisonwilliams.com

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