Tommee Tippee

It’s all about mum when it comes to Tommee Tippee


The UK’s number 1 baby essentials brand, Tommee Tippee, tasked us with overhauling the packaging design for their award-winning ‘Closer to Nature’ product range to create a cleaner, more premium look & feel. We were also briefed to develop an integrated campaign to promote their new soother designs.

2 Closer to Nature baby bottles next to packaging
Packaging Design for baby products range by graphic design company Davison Williams

The story

We explored a series of distinct and ownable concepts for the packaging design, focusing on evoking a warm, emotionally led consumer response. Communicating the key product benefits of softness and lightness of touch was central to our approach as we knew that’s what mums and babies love most when it comes to ‘Closer to Nature’. Colour was used to highlight the contents of the pack, making it quicker and easier to identify the different products – just what mum needs to make a trip to the shops with baby that much simpler!

The soother campaign encouraged mums to vote for their favourite new design, so we developed an attention grabbing, playful headline which was used across in-store point of sale and digital advertising.

Close up of baby bottle and graphic design icon
Crawling Babies
Website for Tommee Tippee brand promotion by digital agency Davison Williams
In-store marketing for the UK's number 1 baby essentials brand

The results

Tommee Tippee continues to be loved by mums and babies alike, which is why it’s still the number one baby essentials brand in the UK.

Mother and baby
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Davison Wiliams

2 Bleeding Heart Yard
London EC1N 8SJ
tel: 020 7490 3737

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