Barefoot Wine

Barefoot Brand Custodians

  • Trade Marketing

  • Brand Custodians

Adapting and localising all US led brand activation for the UK, acting also as brand guardians to ensure consistency across the brand’s territories.

Trade advertising. Point of sale materials. Digital. Branded merchandise. Events. You name it, we work on it. Generating accessible and easy to use trade templates. Developing a bank of assets for the entire Barefoot range. Compiling guidelines for quick trade reference. We act essentially as Barefoot’s internal design function and have done so since 2010.

Davison Williams have been a crucial partner in contributing to the success of the Barefoot brand. They have demonstrated clear understanding of our global brand guidelines and delivered best in class creative execution in line with these guidelines, whilst tailoring and adapting the creative to the needs of our local market. What’s more, they do it with an enthusiastic approach and are flexible to our needs and timelines.

Brand Manager, Barefoot Wine