Barefoot Wine

Barefoot brand custodians


  • Trade Marketing

  • Brand Custodians

We’ve been working with Barefoot, a brand that’s all about having fun and not taking wine too seriously, since the UK launch back in 2008.   

During this time we’ve helped shape and adapt the brand guidelines as well as delivering new creative for exciting product launches.

Trade and consumer communications. Digital advertising. Point of sale. Branded merchandise. Events. You name it, we’ve work on it.

Acting as Barefoot’s brand custodians and being their first port-of-call, especially for trade marketing, has enabled us to deliver consistency across all communications, and we’re super-proud to be associated with such a successful brand.

Davison Williams have been a crucial partner in contributing to the success of the Barefoot brand. They have demonstrated clear understanding of our global brand guidelines and delivered best in class creative execution in line with these guidelines, whilst tailoring and adapting the creative to the needs of our local market. What’s more, they do it with an enthusiastic approach and are flexible to our needs and timelines.

Brand Manager, Barefoot Wine