Jamie Oliver

Cooking up a storm


  • On-pack promotion

  • POS

  • Advertising

Developing an on-pack promotion to support Jamie Oliver’s range of convenience foods.

We created a purchase-led promotion that offered Jamie as the prize. Prompted by an on-pack fix-a-form, consumers were directed to a dedicated competition site. On entering their unique code, they instantly found out whether they had won 1 of over 1,000 “pukka” prizes. We created the full promotion, as well as the technical rules for it to function.

Running in major retailers, the campaign was supported by fixture aisle fins, digital 6-sheet advertising and social media, all created by us.

Working with Davison Williams has been fantastic. They have fully understood the campaign objectives and remained aligned to these throughout the process. Davison Williams demonstrated strong creative thinking, communication and campaign execution to drive promotional effectiveness.

Head of Marketing, Fiddes Payne