New Amsterdam Vodka
The New Kid on the Block
Launching New Amsterdam Vodka in the UK.
Our starting point was trade. We set about building awareness and educating both the on and off trade to the newest vodka on the block. Building resonance with the vodka who’s name hailed from the original New York city. Trade toolkits. Perfect Serves. Staff programmes. POS.
With that nailed, it was time to build awareness with the consumer and drive trial.
Taking New Amsterdam’s “It’s Your Town” and making it a celebration of nights out in British towns and cities, we worked with NAV’s media partner to run a two-week takeover of Old Street Underground station, London bus and taxi wraps and billboards in key towns nationwide. We established an exclusive newcomer feel that people didn’t want to miss out on and the results showed.
Davison Williams has long been a partner agency for E&J Gallo. Over the years we’ve valued their contribution in helping our brands grow. Their professional and enthusiastic approach is massively appreciated – we can always trust Davison Williams to produce quality work, on time and on budget.
Marketing Manager EMEA at E&J Gallo Winery