We took a lot away with us from the event yesterday and we're all set to apply our thinking for our lovely clients. Here's our top 4 nuggets 👇 💥Have one goal - to truly optimise shopper marketing, data needs to pull together to work under one strategic goal with teams working less in silos and more in omni-channel cross functional groups. 💥For brands to be in-store more - brands need to talk to and observe actual shopper behaviour rather than what shoppers say they do. 💥Know your shopper missions - look at these in light of overall trends and seasonal hooks to drive new product offers and demonstrate category importance through the year. 💥 Co-create - when brand and retailer's can align and co-create campaigns, the shopper experience can be optimised and value driven. #Shoppermarketing #shopperinsights #instoreagency #davisonwilliams