Barefoot Wine
Barefoot brand communications
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Consumer Advertising
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Point of Purchase
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Trade Marketing
Barefoot is a brand that never stands still, and we’ve been fortunate to have been part of their incredible story since they first launched in the UK, back in 2008.
Trade and consumer communications. Digital advertising. Point of purchase. Branded merchandise. Events. You name it, we’ve work on it.
In April 2025, we were briefed to reinvigorate the brand in trade and consumer spaces – developing a high-impact campaign that reinforces Barefoot’s unique positioning in the market.
Our creative approach celebrates Barefoot’s down-to-earth attitude to wine. No glossy photo shoots or stiff wine-speak. Instead, a vibrant, colourful backdrop, sharp headlines, and a tone that’s occasionally a little fruity – just like the wines themselves.
To support the campaign rollout, we also created comprehensive brand guidelines, helping ensure consistency, standout, and continued relevance across all touchpoints.
