Move over Henry…
When your brand can boast a superhero ambassador, it makes perfect sense to fly him front and centre in everything you do. Which is exactly what No1 Botanicals have done since partnering with Superman actor, Henry Cavill.
But we thought it was time to let the bottle be the hero. After all, as the world’s first herbal extract health drink, No.1 Rosemary Water has superpowers all of its own.
At Davison Williams we’re at our best when we dig a little deeper, challenge the brief and think differently; ‘how do you communicate botanical goodness and taste appeal when you’re shooting a glass filled with ice and clear liquid?’
The simple answer is… you don’t.
We looked beyond the obvious and took inspiration from No1 Botanicals’ iconic white bottles. With a focus on clean flavour, simplicity, refreshment and overall appetite appeal, the ‘splash’ was born, bursting up around a negative space in the shape of the uniquely crafted and highly recognisable No1 Botanicals’ bottle.
The result? An eye-catching, ownable and mouth-watering visual. And this is just the beginning.
We’re delighted to be working with No.1 Botanicals across a number of other projects; applying our skills across digital, packaging design and shopper marketing.
Watch this space.