For Aisha

Serving up exotic flavours for little ones

  • E-commerce

  • Website Design & Build

Launching an e-commerce website for the world’s leading halal baby food brand.

For Aisha’s mission is to offer varied exotic flavours to broaden the taste repertoire of little ones. This mission is central to their “For Aisha. For Everyone” campaign and was core to our site development.

Insight showed us that parents are often cautious and anxious when weaning their baby, particularly if intolerances were at play or religious beliefs involved.

We built the website around 3 content pillars to provide parents with the assurances they need to feed and wean their babies on the highest quality halal and dairy free meals. The new website serves content around For Aisha’s flavours, infant expertise and provenance of recipes. Videos by celebrity dietitian Priya Tew gives trust to the ingredients, nutritional value and cooking process of the recipes. A dedicated weaning section with handy weaning guides to download provides parents with helpful tips.

A simplified navigation also makes for a more user-friendly shopper experience, all of which is important for encouraging trial and purchase of the infant food range.

Davison Williams have done a fantastic job of creating an easy to navigate go-to portal that parents can use to continue to buy direct from our site. Thank you.

Founder, For Aisha