No1 Botanicals

Move over Henry…

  • Web Design

  • Creative Strategy

  • Packaging Design

  • Shopper Marketing

When your brand can boast a superhero ambassador, it makes perfect sense to fly him front and centre in everything you do. Which is exactly what No1 Botanicals have done since partnering with Superman actor, Henry Cavill.

But we thought it was time to let the bottle be the hero. After all, as the world’s first herbal extract health drink, No.1 Rosemary Water has superpowers all of its own.

Our eye-catching and ownable key visual takes inspiration from the No1 Botanicals’ iconic white bottle. With a focus on clean flavour, simplicity, refreshment and overall appetite appeal, the ‘splash’ was born, bursting up around a negative space in the shape of the highly recognisable white bottle.



As an established integrated agency, our broad range of expertise means we’re a convenient ‘one-stop shop’ for brand owners seeking award-winning creativity, combined with brand consistency. So, following the successful launch of ‘the splash’ key visual, our expert digital team set about redesigning the No1 Botanical’s e-Commerce website.

Enhancing the user experience was a key part of our focus with ease of navigation a central theme throughout. The Shopify-powered shopping journey is now much smoother, with clear signposting and fluid paths to purchase.



The design uses clear space alongside a limited colour palette to help mirror and amplify the product’s unique attributes. The new look led to a positive set of stats with increased sales and order values in the immediate weeks that followed relaunch.