Illustrating nature’s sweetness
Designing packaging to support the re-positioning of SugaVida as a premium wellbeing brand.
We created a bespoke illustration to showcase the natural flora source of the SugaVida product, the Palmyra Tree Blossom. Working with illustrator Tatiana Boyko, each product was distinguished by illustrating cinnamon, cardamom and ginger respectively.
The colour palette is bright, yet stays true to the authenticity of nature and brings consistency across the range. The custom drawn health symbols clarify the functional health benefit that each product delivers.
You will find the new packaging ‘on shelf’ at Whole Foods and Planet Organic.
The new packaging has been so well received. Davison Williams have supported and advised us through the whole process. We are thrilled with the bespoke illustrations and believe it cuts a healthy balance between science and nature – just like our product.