Bringing babies closer to nature
The UK’s number 1 baby essentials brand, Tommee Tippee, tasked us with overhauling the packaging design for their award-winning ‘Closer to Nature’ product range to create a cleaner, more premium look & feel.
We explored a series of distinct and ownable concepts for the packaging design, focusing on evoking a warm, emotionally led consumer response. Communicating the key product benefits of softness and lightness of touch was central to our approach. Vibrant colours were used across the range, making it quicker and easier to identify the different products – just what mum needs to make a trip to the shops with baby that much simpler!
Following the successful packaging design brief we went on to create a shopper marketing campaign to promote a new range of soothers – encouraging mums to vote for their favourite new design. We developed an attention grabbing, playful headline which was used across in-store point of sale and digital advertising.
Tommee Tippee continues to be loved by mums and babies alike and is the number one baby essentials brand in the UK.