New Amsterdam Vodka

The New Kid on the Block

  • Localisation

  • Out Of Home

  • Trade Marketing

Launching New Amsterdam Vodka in the UK.

We were tasked with creating an integrated campaign to build awareness and educate both the on and off trade about the newest vodka on the block – a brand whose name hailed from the original New York City. Our goal was to give this exciting new vodka a consistent look and feel across every touch point, and tailor the messaging to appeal to both trade and consumer audiences.



So, we took the existing U.S. creative and transformed it into a visually engaging campaign that spanned multiple channels. This included attention-grabbing trade campaigns, impactful outdoor advertising across four of the UK’s biggest cities – with a complete takeover of Old Street Underground station, London bus and taxi wraps – as well as coming up with new and exciting ways to bring the brand to life in the on-trade.


Davison Williams has long been a partner agency for E&J Gallo. Over the years we’ve valued their contribution in helping our brands grow. Their professional and enthusiastic approach is massively appreciated – we can always trust Davison Williams to produce quality work, on time and on budget.

Marketing Manager EMEA at E&J Gallo Winery