For Aisha

Helping a baby-food brand fill tiny tummies


  • Packaging Design

  • Shopper Marketing

  • Trade Marketing

  • Website Design & Build

As an integrated agency, we’re at our best when we get to play our part across various stages of a brand’s journey. Working with For Aisha, the world’s leading halal baby-food brand, we’ve delivered multiple projects, from packaging and website design through to shopper and trade marketing activations.

With a focus on adventurous flavour, infant understanding and ingredient provenance, the new For Aisha website was perfectly pitched to offer equal parts inspiration and reassurance. With simplified navigation, additional guides and even a guest appearance from a celebrity chef, the new website has already proven to be a vital part of the brand’s growth.

And, of course, it puts For Aisha’s distinctive product packaging front and centre for all to see. Concentrating on shelf standout, we chose to showcase the brand’s promise to use only the very best ingredients. Heritage-inspired colours and dynamic design celebrate the vibrant and exotic flavours of a baby food that promises a taste of something special.

And the journey continues. We’re currently working with For Aisha to ensure this fantastic brand gets the attention it deserves.

It was a big ask but we are absolutely delighted with the results. It was a real pleasure working with such a professional team – I can’t recommend Davison Williams highly enough. Super nice people too. Thank you so much.

Mark Salter, Founder