Jamie Oliver
Cooking up a storm
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Shopper Marketing
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Website Design & Build
Developing an on-pack promotion to support Jamie Oliver’s range of convenience foods.
We created a purchase-led promotion that offered Jamie as the prize. Prompted by an on-pack fix-a-form, consumers were directed to a dedicated competition site. On entering their unique code, they instantly found out whether they had won 1 of over 1,000 “pukka” prizes. We created the full promotion, as well as the technical rules for it to function.

Running in major retailers, the campaign was supported by fixture aisle fins, digital 6-sheet advertising and social media, all created by us.
