Jamie Oliver
Cooking up a storm
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Shopper Marketing
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Website Design & Build
Developing an on-pack promotion to support Jamie Oliver’s range of convenience foods.
We created a purchase-led promotion that offered Jamie as the prize. Prompted by an on-pack fix-a-form, consumers were directed to a dedicated competition site. On entering their unique code, they instantly found out whether they had won 1 of over 1,000 “pukka” prizes. We created the full promotion, as well as the technical rules for it to function.
![](https://www.davisonwilliams.com/wp-content/uploads/2019/06/Jamie-Oliver-iPad.jpg)
Running in major retailers, the campaign was supported by fixture aisle fins, digital 6-sheet advertising and social media, all created by us.
![](https://www.davisonwilliams.com/wp-content/uploads/2019/01/Jamie-Oliver-Digital-Board-2.jpg)