Brandy meets Sony
Website Design & Build
Introducing E&J Brandy in the UK to a younger audience via an on-pack promotion.
Brandy and a younger audience. A tricky one. We knew that E&J Brandy needed to align itself with a brand that was connected with this audience. So, we came up with the idea of a Sony collaboration.
Promoted on-pack by a necker in the shape of SONY headphones, consumers were directed to a campaign landing page to enter a unique, hopefully winning, code.
We engineered the collaboration. Created the POS and landing page. Defining the entry mechanics and managed its fulfilment.
The results – a whopping 41% of entrants were under 30 and trialling the brand for the first time – not bad considering the retail price.
Our prize – being asked to launch the E&J Brandy Apple variant to the Trade.
Davison Williams has long been a partner agency for E&J Gallo. Over the years we’ve valued their contribution in helping our brands grow. Their professional and enthusiastic approach is massively appreciated – we can always trust Davison Williams to produce quality work, on time and on budget.
Marketing Manager EMEA at E&J Gallo Winery