The spirit of Italy
Creating an on-pack promotion that captured the spirit of Cinzano to encourage repeat purchase.
We turned to the brand’s heritage. Art has played a core role in expressing this quintessential Italian brand for over 250 years. So we collaborated with leading New York Fashion Illustrator, Eduard Erlikh. His brief – to design illustrations for a set of 3 limited edition glasses that captured the spirit of Cinzano.
The scene of each collectable glass transformed when the vermouth was poured into it – giving rise to the “Colour the Moment” campaign name. Attached to the neck of the bottle, consumers were inspired to collect the full range via POS and Outdoor advertising, which we created and localised across multiple territories.
The activity ran in over 40 countries. Running for a second year due to its enormous success.
Davison Williams are creative, talented and have the ability to quickly understand and grasp brands.
International Brand Manager, Gruppo Campari