Davison Williams Branding Agency

Blazing a trail
through Europe

We’ve been helping Barefoot Wine secure a foothold in the UK & Europe ever since it was launched.

Barefoot is all about having fun and not taking wine too seriously – so we’ve had some weird and whacky briefs along the way – one minute we’ll be designing an in-door beach bar, the next, coming up with giveaway ideas for Pride (cowboy hats, feather boas and sailor t-shirts were favourites this year!) There’s certainly never a dull moment.

99% sell-through

We have worked with Blue Tree since 2005, providing a wide range of packaging designs for leading drinks brands such as Carlsberg, Spitfire, Blackthorn Cider and Cobra Beer.

Our passion for packaging has helped secure important listings with the major Multiples as well as delivering consistently impressive sales.

Measuring success

Our online tracking system for Campari International has been designed to evaluate the success of European on-trade activities across two key brands – Aperol & Campari.

The system enables Brand Managers, Distributors and Event Agencies to input data collected from on-trade activities and run detailed reports to measure the effectiveness of promotions by date, brand, promotion type, city or country.

Evaluating this information will aid Campari in planning future promotions and help them make strategic decisions to maximise ROI.

Raising the bar

Our first project for this iconic Italian brand was the development of a Flash microsite to mark their 250th anniversary. Capturing the brand’s Italian heritage, character and energy, the site was developed in five languages and proved to be a hit, so much so that it’s become Cinzano’s main website.

Since then we’ve worked on a broad range of projects including a Pan-European on-pack promotion focussed around a series of collectable glasses. This activity was supported by POS materials and interactive DVDs so that materials could be consistently reproduced at a local level across various markets.

Finance made friendly

We’ve created a whole new look and feel for Credit Rating Matters, an on-line brand specialising in personal credit management.

By adopting an approachable style, with carefully considered copy writing and well structured layouts, we were able to highlight the key benefits to the target market and bring a refreshing feel to personal money matters.

Who says finance can’t be fun?

Keeping the nation tuned-in

We’ve been working with Digital UK, the not-for-profit company leading the UK’s switchover to digital TV, since 2008. During this time we’ve developed a range of materials including leaflets, posters and direct mail pieces.

All work features Digital UK’s campaign mascot, Digit Al, together with clearly displayed key dates and deadline information, ensuring die-hards never miss an episode of Corrie.

Recharging a household name

We were invited to pitch creative ideas to communicate the Energizer re-brand. In response, we developed a highly flexible campaign concept focused on everyday devices that rely on batteries for power, e.g. cameras and game consoles (and some slightly more risqué ones which we kept in-house!).

The concept was brought to life through visuals depicting familiar occasions/life scenarios that the target audience would relate to, accompanied by short, sharp, witty headlines to engage consumers and communicate the fun brand character.

Toasting a long-standing relationship

We’ve been working closely with leading Californian wine producer E&J Gallo for over 12 years now – making us almost part of the family.

During this time we’ve produced a wide range of exciting projects including brand websites, eCRM, POS , consumer and trade events, advertising and packaging – our new Bag in Box format for Gallo Family Vineyards’ No1 selling White Grenache wine won the Drinks Business best packaging award in 2008.

Revving things
up a gear

We’ve been working with the Honda (UK) Press Office ever since we overhauled their Media website with a well-structured, premium site kitted out with all the latest mod cons!

This benchmark site included a bespoke Content Management System enabling the Honda team to perform a variety of tasks online, including uploading a wide range of new content, saving them both time and money.

The results speak for themselves – the site was voted the best of it’s kind in an independent MORI Poll and short-listed as a finalist for the New Media Age Effectiveness Awards.

Bringing a
legend to life

We developed Casillero del Diablo’s first UK consumer website, growing their database of opted-in consumers from 0 to 15,000 within the first 12 months.

Site design focused on the brand’s legendary ‘devil in the cellar’ story, with Flash used in key areas to enhance the overall user experience.

Banner advertising on targeted websites and offline activities helped to drive traffic to the site whilst competitions and incentives were used to encourage consumers to sign-up to the database.

A re-brand for       E&J Brandy

To raise brand awareness and drive sales via independent retailers, we developed a new ‘smooth move’ brand positioning and premium look for E&J Brandy.

The new look has been extended to consumer and trade communications spanning promotions, in-store POS and advertising in both the UK and South Africa.

Our understanding of the drinks’ market, coupled with our extensive retail knowledge has ensured recent brand campaigns have been extremely successful, resulting in double-digit UK sales growth.

Shaping up
the Capital

With our love of sport and London, we double back-flipped at the opportunity to create an online sports directory for Leisure Kicks, the Capital’s annual sports and leisure magazine.

The site has a fresh, contemporary look, designed to appeal to the youth target audience.

A ‘Members Only’ area contains exclusive content, competitions and discounts to encourage users to register.

The Leisure Kicks team can update copy and images on the site as required via a bespoke Content Management System.

The full mix

From new product name generation, packaging concepts, sales catalogues and websites through to Easter bunny hunt kits, advent calendars and in-store POS, we’ve pretty much worked across the full marketing mix for leading Swiss Chocolatier, Lindt & Sprungli.

It has to be said we’ve enjoyed plenty of ‘chocolate tasting research’ along the way. It’s a hard job but someone has to do it.

A winning recipe

Since 2010 we have been working with Plusfood UK (part of Brazil foods, one of the world’s top ten food companies), on a broad range of work including new product development, trade advertising, eCRM and corporate communications.

Our ability to respond quickly to briefs and deliver high-quality work within tight timelines has been an important factor in securing several new product range listings in leading UK multiples. We are delighted we have had an opportunity to make such an important contribution within a reasonably short period of time.

Say hello to     Timothy Leaf

When Privacy Counts tasked us with coming up with a new look and feel for their identity theft protection product, the key challenge was delivering the message in an interesting and memorable way that was both warm and welcoming, yet at the same time clearly outlined the serious dangers associated with protecting personal identity.

Our answer to the problem came in the form of Mr T. Leaf, our ID thief. He features prominently on all literature, setting off alarms left, right and centre, as he unsuccessfully tries to breach a well kept white perimeter wall.