Davison Williams Branding Agency

RAR+ Recomended

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Welcome to our home

Davison Williams know a thing or two about bringing big ideas to life. Specialising in the food, drink, leisure and lifestyle sectors - we're the small agency behind some of the world's biggest brands.

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ABOUT DW

Home is the 5th floor of an old Victorian warehouse in the creative hub of Clerkenwell. As a close knit team who like to see, talk and bounce ideas off each other, our bright open-plan studio is perfectly suited to our collaborative way of working.

We are a creatively led agency dedicated to providing outstanding project management. Behind every successful campaign there is excellent communication, thorough planning and fantastic service - our clients always know what to expect and when.

Our talented team work closely together to blend creative, planning, technology and innovation across a client list we're really proud of.

MEET THE TEAM

At the heart of Davison Williams is a highly experienced team who share a common passion for delivering brilliant ideas, beautifully executed.

Will

Will began his career in advertising where he was responsible for creating TV, radio and press campaigns for global brands spanning travel, drinks and entertainment. He founded Davison Williams in 1999 and has a key role within the senior team, overseeing brand communications and strategic creative work.

Favourite...

Biscuit: Chocolate Digestive

Book: Birdsong

Film: One Flew Over Cuckoo's Nest

TV Ad: Smash Potato Aliens

Place: Cumbria

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Less is more

Understanding your market and target audience is the most important factor in delivering a successful marketing campaign. It’s why we specialise in working across a small number of sectors, enabling us to keep up-to-date with industry developments, latest news and competitor activity.

Our focused approach means we’re ideally placed to provide you with specialist insight, sound thinking and practical brand communications.

Specialist Sectors:


*and lifestyle (everything from finance to on-line shopping).

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What we do

For brands to perform well, particularly in today's challenging times, it's vital that marketing communications are clear and consistent across every touchpoint.

Our integrated approach, coupled with our ability to think imaginatively around a problem enables us to deliver solutions that give our clients the edge, helping them stand out from the crowd.

Although we tackle a wide range of projects, our core areas of expertise are highlighted below:

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Client: Barefoot Wine

Blazing a trail
through Europe

We’ve been helping Barefoot Wine secure a foothold in the UK & Europe ever since it was launched.

Barefoot is all about having fun and not taking wine too seriously – so we’ve had some weird and whacky briefs along the way – one minute we’ll be designing an in-door beach bar, the next, coming up with giveaway ideas for Pride (cowboy hats, feather boas and sailor t-shirts were favourites this year!) There’s certainly never a dull moment.

Client: Blue Tree

99% sell-through

We have worked with Blue Tree since 2005, providing a wide range of packaging designs for leading drinks brands such as Carlsberg, Spitfire, Blackthorn Cider and Cobra Beer.

Our passion for packaging has helped secure important listings with the major Multiples as well as delivering consistently impressive sales.

Client: Campari

Measuring success

Our online tracking system for Campari International has been designed to evaluate the success of European on-trade activities across two key brands – Aperol & Campari.

The system enables Brand Managers, Distributors and Event Agencies to input data collected from on-trade activities and run detailed reports to measure the effectiveness of promotions by date, brand, promotion type, city or country.

Evaluating this information will aid Campari in planning future promotions and help them make strategic decisions to maximise ROI.

Client: Cinzano

Raising the bar

Our first project for this iconic Italian brand was the development of a Flash microsite to mark their 250th anniversary. Capturing the brand’s Italian heritage, character and energy, the site was developed in five languages and proved to be a hit, so much so that it’s become Cinzano’s main website.

Since then we’ve worked on a broad range of projects including a Pan-European on-pack promotion focussed around a series of collectable glasses. This activity was supported by POS materials and interactive DVDs so that materials could be consistently reproduced at a local level across various markets.

Client: Credit Rating Matters

Finance made friendly

We’ve created a whole new look and feel for Credit Rating Matters, an on-line brand specialising in personal credit management.

By adopting an approachable style, with carefully considered copy writing and well structured layouts, we were able to highlight the key benefits to the target market and bring a refreshing feel to personal money matters.

Who says finance can’t be fun?

Client: Digital UK

Keeping the nation tuned-in

We’ve been working with Digital UK, the not-for-profit company leading the UK’s switchover to digital TV, since 2008. During this time we’ve developed a range of materials including leaflets, posters and direct mail pieces.

All work features Digital UK’s campaign mascot, Digit Al, together with clearly displayed key dates and deadline information, ensuring die-hards never miss an episode of Corrie.

Client: Energizer

Recharging a household name

We were invited to pitch creative ideas to communicate the Energizer re-brand. In response, we developed a highly flexible campaign concept focused on everyday devices that rely on batteries for power, e.g. cameras and game consoles (and some slightly more risqué ones which we kept in-house!).

The concept was brought to life through visuals depicting familiar occasions/life scenarios that the target audience would relate to, accompanied by short, sharp, witty headlines to engage consumers and communicate the fun brand character.

Client: E&J Gallo

Toasting a long-standing relationship

We’ve been working closely with leading Californian wine producer E&J Gallo for over 12 years now – making us almost part of the family.

During this time we’ve produced a wide range of exciting projects including brand websites, eCRM, POS , consumer and trade events, advertising and packaging – our new Bag in Box format for Gallo Family Vineyards’ No1 selling White Grenache wine won the Drinks Business best packaging award in 2008.

Client: Honda (UK)

Revving things
up a gear

We’ve been working with the Honda (UK) Press Office ever since we overhauled their Media website with a well-structured, premium site kitted out with all the latest mod cons!

This benchmark site included a bespoke Content Management System enabling the Honda team to perform a variety of tasks online, including uploading a wide range of new content, saving them both time and money.

The results speak for themselves – the site was voted the best of it’s kind in an independent MORI Poll and short-listed as a finalist for the New Media Age Effectiveness Awards.

Client: Casillero del Diablo

Bringing a
legend to life

We developed Casillero del Diablo’s first UK consumer website, growing their database of opted-in consumers from 0 to 15,000 within the first 12 months.

Site design focused on the brand’s legendary ‘devil in the cellar’ story, with Flash used in key areas to enhance the overall user experience.

Banner advertising on targeted websites and offline activities helped to drive traffic to the site whilst competitions and incentives were used to encourage consumers to sign-up to the database.

Client: E&J Brandy

A re-brand for       E&J Brandy

To raise brand awareness and drive sales via independent retailers, we developed a new ‘smooth move’ brand positioning and premium look for E&J Brandy.

The new look has been extended to consumer and trade communications spanning promotions, in-store POS and advertising in both the UK and South Africa.

Our understanding of the drinks’ market, coupled with our extensive retail knowledge has ensured recent brand campaigns have been extremely successful, resulting in double-digit UK sales growth.

Client: Leisure Kicks

Shaping up
the Capital

With our love of sport and London, we double back-flipped at the opportunity to create an online sports directory for Leisure Kicks, the Capital’s annual sports and leisure magazine.

The site has a fresh, contemporary look, designed to appeal to the youth target audience.

A ‘Members Only’ area contains exclusive content, competitions and discounts to encourage users to register.

The Leisure Kicks team can update copy and images on the site as required via a bespoke Content Management System.

Client: Lindt & Sprüngli

The full mix

From new product name generation, packaging concepts, sales catalogues and websites through to Easter bunny hunt kits, advent calendars and in-store POS, we’ve pretty much worked across the full marketing mix for leading Swiss Chocolatier, Lindt & Sprungli.

It has to be said we’ve enjoyed plenty of ‘chocolate tasting research’ along the way. It’s a hard job but someone has to do it.

Client: Rewards First

Motivating mail-shots

When it comes to direct marketing (whether digital, mobile or print) we all know we have seconds to engage with the target audience, so it’s vital communications are well targeted, creatively executed and unique in their approach.

Our creative eCRM and direct mail campaign for Rewards First uses clever headlines and formats to great effect, ensuring the sale message and brand benefits are received loud and clear.

Client: Plusfood UK

A winning recipe

Since 2010 we have been working with Plusfood UK (part of Brazil foods, one of the world’s top ten food companies), on a broad range of work including new product development, trade advertising, eCRM and corporate communications.

Our ability to respond quickly to briefs and deliver high-quality work within tight timelines has been an important factor in securing several new product range listings in leading UK multiples. We are delighted we have had an opportunity to make such an important contribution within a reasonably short period of time.

Client: Privacy Counts

Say hello to     Timothy Leaf

When Privacy Counts tasked us with coming up with a new look and feel for their identity theft protection product, the key challenge was delivering the message in an interesting and memorable way that was both warm and welcoming, yet at the same time clearly outlined the serious dangers associated with protecting personal identity.

Our answer to the problem came in the form of Mr T. Leaf, our ID thief. He features prominently on all literature, setting off alarms left, right and centre, as he unsuccessfully tries to breach a well kept white perimeter wall.

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Lets Talk

If you’re looking for an experienced creative agency to bring some fresh impetus to your marketing communications then you’ve come to the right place.

We have an outstanding track record in delivering results for clients from the food, drink, leisure and lifestyle sectors.

To find out more please email Will or Vik or call +44 (0)20 7490 3737. Alternatively complete the form below and we’ll be in touch.

Davison Williams The Old Trading House 15 Northburgh Street Clerkenwell
London EC1V 0JR

We are always interested in hearing from talented and passionate people. If you think you have what it takes, please send your cv/portfolio to careers.

Davison Williams Marketing Communications is a Limited Company registered in England No. 3758415.